Storytelling Audit

A yellow lined notebook page filled with handwritten notes and edits in black ink, with some red annotations on the edges.

The Storytelling Audit examines one core asset to reveal what story is being told, what is missing, and where meaning breaks down.

This audit highlights the emotional and strategic gaps that prevent resonance and often serves as the foundation for a rewrite or redesign.

For Whom?

Brands & Businesses

Those who sense misalignment in their messaging or presence but can’t quite pinpoint it, seeking clarity and direction.

Artists & Creators

Independent voices who want to refine how their work is presented, deepen coherence across projects, and strengthen their public or editorial presence.

Founders & Thinkers

Innovators and thought leaders who publish consistently and want sharper editorial focus, a clearer narrative arc, and impact that resonates.


Eligible Assets

Linkedin Profile

An audit of your LinkedIn About or Intro section to assess how your thinking, credibility, and narrative come across in a professional context.

About Page

An audit of your About page to examine how your story, voice, and values are currently articulated, and where clarity or power is being lost.

Brand Manifesto or Narrative Page

A single-page document or section that communicates your brand’s core story, mission, or voice. Either existing on the website, as a PDF or as a standalone text. 

One featured piece - Examples:

  • a recent article you posted

  • a slide deck/presentation on your profile

  • a portfolio or case study


What’s Included?

  • Close analysis of the chosen asset.

  • Identification of narrative strengths, emotional absences, and strategic blind spots.

    What’s working, what’s flattening your voice, and what’s underused.

  • Clear guidance on what to remove, refine, or amplify to strengthen impact.

  • Suggested narrative angle or reframing; one editorial direction or prompt to test next.

Timeline

1-2 weeks

Format

Written audit of 1-2 pages

Exclusive

A limited starter experience offering a curated pathway into thought leadership and strategic writing.