An Editorial Glance - Storytelling Audit

Those who sense misalignment in their messaging or presence but can’t quite pinpoint it, seeking clarity and direction.

Independent voices who want to refine how their work is presented, deepen coherence across projects, and strengthen their public or editorial presence.

Innovators and thought leaders who publish consistently and want sharper editorial focus, a clearer narrative arc, and impact that resonates.

An audit of your About page to examine how your story, voice, and values are currently articulated, and where clarity or power is being lost.

It’s work worth doing because this page quietly shapes trust, recognition, and whether someone chooses to stay, believe, or reach out.

An audit of your LinkedIn About or Intro section, plus up to two featured pieces of media, to assess how your thinking, credibility, and narrative come across in a professional context.

This matters because LinkedIn is often where first impressions harden, shaping whether your work reads as coherent thought leadership or gets flattened into noise. Examples of 2 featured pieces:

• a recent article you posted;

• a slide deck/presentation on your profile;

• a portfolio or case study.

Or Narrative Page

A single-page document or section that communicates your brand’s core story, mission, or voice.

Either existing on the website, as a PDF or as a standalone text. 

Close analysis of the chosen asset.

Identification of narrative strengths, emotional absences, and strategic blind spots.

What’s working, what’s flattening your voice, and what’s underused.

Clear guidance on what to remove, refine, or amplify to strengthen impact.

Suggested narrative angle or reframing; one editorial direction or prompt to test next.

Written audit of 1-2 pages.