Your Questions, Answered

  • Content delivers information; storytelling gives meaning.

    Most businesses churn out content or polished copy, leaving their messaging fragmented, forgettable, hollow. 

    Brand storytelling is different: it shapes a coherent narrative starting from your ideas, values and identity across words, visuals, and strategy, giving the audience a reason to care and connect.

    In other words, my work moves beyond attention-grabbing lines and scattered words into a crafting a living story, removing the confusion, inconsistency, and fleeting impact that many businesses struggle with.

  • Brand strategy focuses on planning and positioning; brand storytelling is narrative in action: this where strategy comes alive through communication, language and experimentation.

    Concretely, it translates content, messaging, and experiences that people remember. 

    Simply put: strategy is creating the map, storytelling is setting out on the journey. 

  • Projects are scoped based on depth, complexity, and duration. I work with clients who value long-term narrative coherency and are ready to invest thoughtfully in their communication.

    Since brand strategy requires ongoing effort, I also offer value-based packages to guide you through your digital journey. Detailed project structures and packages are shared after an initial conversation.

  • No, I hold professional working experience in English, Italian, French and German. Whichever suits you better.

  • You can reach out anytime via the contact page.

    I aim to respond quickly, usually within one business days.

  • Upon request, I can create a basic look & feel based on our discussions regarding tone, voice and overarching idea of your brand personality.

    I can make a custom moodboard, namely a visual collection of images, texts, visual elements & color palette to guide you in your creative direction.

    What I don’t do:

    • Custom logo creation

    • Web design

    • Photography